Marketing & strategic communications agency / Columbia, South Carolina
A marketing & strategic communications agency in Columbia, SC.
CarterTodd can step into a defined agency engagement, an executive communications brief, or the ongoing marketing seat a business needs before it is ready for a full-time CMO.
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The direct answer
CarterTodd is a focused marketing and strategic communications agency in Columbia, South Carolina. Lorri-Ann Carter founded the practice in 1998, led it for more than two decades as a full-service agency, and now brings that agency range into a senior-led, right-sized model.
The work
A broader brief, without the handoff parade.
The work can be a sharp positioning engagement, a public-relations and visibility program, a launch, an editorial platform, executive voice, or ongoing fractional marketing leadership. The throughline is the same: make the business easier to understand, easier to trust, and easier to choose.
CarterTodd is deliberately close to the business. Lorri-Ann leads the thinking, works directly with the people who have to carry the story, and brings in the right capability when the work calls for more hands.
CarterTodd can assemble the right shape of work around a launch, a reputation moment, a market story, or a communications reset. Lorri-Ann stays close enough to the business that the output still answers the real question.
How the work takes shape
The right agency engagement starts with a decision.
CarterTodd can lead a focused sprint, a communications program, or an ongoing agency relationship. Each engagement starts by naming the decision the work is meant to improve.
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Find the story
Get clear on what the organization is trying to make understood, believed, or possible next.
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Choose the work
Set the right shape—positioning, executive communications, public relations, a launch, an editorial platform, or a connected mix.
- 03
Carry it into the room
Build language, materials, relationships, and a practical cadence the people responsible for the work can actually use.
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Make it useful
Measure the engagement by the clarity it creates, the relationships it strengthens, and the decisions it helps the organization make.
A good fit
Bring the messy version.
- Positioning, messaging architecture, and a sharper go-to-market story.
- Public relations, media relations, analyst relations, and customer stories.
- Executive voice, thought leadership, bylines, keynotes, and difficult conversations.
- Campaigns, launches, editorial platforms, and communications that give a story somewhere to go.
- Senior marketing leadership for the team, agencies, vendors, budget, and cadence around the work.
How the work takes shape
One senior thread.
Several useful ways in.
The right engagement follows the problem, not a prepackaged menu.
Positioning & narrative
Find the sentence your sales team, board, and customers can all carry.
Explore the work 02Executive voice & visibility
Turn expertise in the room into authority in the market.
Explore the work 03Fractional marketing leadership
Put a senior marketing seat at the table before you're ready for a full-time CMO.
Explore the workSelected proof
Specific work beats a generic promise.
A downtown district became a destination.
~$1.3Bnew downtown investment reported by SCETVAvtecMake the complicated thing impossible to ignore.
~$136Macquisition by Motorola SolutionsFisher Phillips LLPMarketing has to work inside the business, too.
45+active attorney BD partnershipsColumbia Home & GardenA magazine gave the city another way to see itself.
Quarterlypublication cadenceFrom Insights
The thinking behind the work.
Not every hard conversation needs a campaign around it.
Sometimes the right message is a calm conversation that protects the relationship instead of performing concern in public.
The human side of growthClarity is a kindness.
Good communication gives people back time and confidence.
ReputationThe media list is not the media strategy.
Media relations starts with a meaningful story and a reason for a specific audience to care.
Common questions
Useful answers before the first conversation.
Is CarterTodd an agency or a fractional CMO?
Both, depending on what the business needs. CarterTodd can lead a defined marketing or strategic communications engagement as an agency, or Lorri-Ann can take an ongoing fractional CMO seat and lead the marketing function from inside the operating rhythm.
What kind of work does a marketing and communications agency handle?
CarterTodd handles positioning and narrative, executive voice and visibility, public relations, media and analyst relations, thought leadership, launches, editorial platforms, and fractional marketing leadership.
Where is CarterTodd located?
CarterTodd is based in Columbia, South Carolina, and works with organizations in the Southeast and across the United States.
Can CarterTodd bring in other specialists?
Yes. Lorri-Ann leads the strategy and the client relationship, then brings in trusted specialist capability when a project needs additional production, technical, creative, or channel support.
A good place to begin
Tell me what the business is trying to become.
Not the polished version. The version that's keeping you up at night. That's usually where the useful work starts.
Start a conversation