Lorri-Ann Carter / fractional CMO
A fractional CMO with a reporter’s instinct.
Lorri-Ann Carter is a Columbia, South Carolina marketing leader and strategic communications advisor who has spent her career making complex organizations easier to understand, easier to trust, and harder to overlook.
LORRI-ANN / CARTERStrategy is human work.The person belongs in the room.
The short version
She has been inside the room where the story gets decided.
Lorri-Ann founded CarterTodd in 1998 and led it for more than two decades as a full-service public relations and marketing agency. Along the way, she served as an outsourced CMO for a downtown business improvement district, built national PR programs for technology companies, helped professional services firms become more visible, and created a quarterly magazine from scratch.
Her most recent chapter brought that agency perspective in-house at Fisher Phillips LLP, where she supported marketing and business development across three geographic markets and partnered with attorneys, regional managing partners, and firm leadership.
Now she's bringing CarterTodd back in a more focused form: senior marketing leadership, strategic communications counsel, and a practical partner for the moment when the business has outgrown its current story.
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What she brings
Pattern recognition
Twenty-seven years across technology, professional services, manufacturing, real estate, healthcare, government, and nonprofit work gives her a deep bench of useful comparisons.
Executive fluency
She can move from a board-level conversation to a reporter briefing to the line-by-line edit that makes the message hold.
Operating judgment
She knows how to set the cadence, lead the partners, and make the tradeoffs visible.
Community sense
Her work has always connected organizations to the people they serve, rather than just audiences to campaigns.
“The companies that retained us had a handful of things in common: they were trying to figure something out, and they were willing to be honest about it.”
Lorri-Ann: still asking better questionsUniversity of South Carolina
PR, advertising, and design
the next story could change
Independent context
The work has a public record.
Some of Lorri-Ann's work predates this site. These public references provide historical context for the roles, partnerships, and platforms described here; they are not current contact records.
- CarterTodd on LinkedInCurrent company profile connecting the CarterTodd name, Lorri-Ann, website, and founding history.
- LinkedIn recommendationLong-running CarterTodd work with Columbia's City Center Partnership.
- City of Columbia planning packet2016 public role context identifying Lorri-Ann as City Center Partnership's Director of Marketing.
- Fisher Phillips event archivePublished event context for Lorri-Ann's communications role at the firm.
- Columbia Home & GardenIndependent publication history identifying CarterTodd & Associates as publisher.