The brief
B2B TECHNOLOGY / MARKET POSITIONING
A technology story earned room on the national stage.
CarterTodd shaped the media story for ProcureIT as Verian grew from a Charlotte technology company founded in 1997. In 2016, Verian was acquired by Finland-based Basware as Basware expanded its North American footprint.
Verian Technologies
What changed2016
acquired by Basware
/ 02
The work
CarterTodd shaped the media story for ProcureIT and built a media-relations campaign around the company's growth, customer value, and category relevance.
The result
In 2016, Verian was acquired by Finland-based Basware as Basware expanded its North American footprint.
Source contextBasware acquisition announcement
The throughline
If we can't explain what changed, we're not finished.
Useful marketing work does not end at a polished deliverable. It gives an organization a clearer decision, a stronger conversation, or a better way to move.
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