How I help
A business doesn't always need a full-time CMO. What it needs is someone who can see the whole board, make the call, and leave the team stronger. From Columbia, South Carolina, CarterTodd can provide the fractional leadership, communications counsel, or focused agency engagement the moment requires.
Positioning & narrative
When a company has outgrown its old language, Lorri-Ann finds the throughline: what's changing, why it matters, and why this team is the one to lead it. The result is a positioning system people can actually use.
Executive voice & visibility
Lorri-Ann works with executives and subject-matter experts to make ideas legible, timely, and worth repeating, from a keynote or byline to a reporter briefing or a difficult stakeholder conversation.
Fractional marketing leadership
Lorri-Ann steps into the operating rhythm: setting priorities, managing budgets and partners, coaching teams, and connecting marketing activity to the business goal that matters most.
In the room
Lorri-Ann doesn't hand over a deck and disappear. She listens, asks the next useful question, and helps the team decide what to do first.
Choose the shape
Both bring senior judgment close to the business. The difference is the seat the business needs to fill right now.
Ongoing senior seat
Bring Lorri-Ann into the operating rhythm when the business needs a senior marketing leader to set priorities, lead people and partners, and connect marketing activity to the goal that matters most.
Best when the business needs an ongoing senior seat, an interim leader, or a practical reset before a full-time CMO hire.
See fractional cmo leadershipDefined brief or program
Bring CarterTodd in around a defined positioning, communications, public-relations, launch, editorial, or reputation brief, with Lorri-Ann leading the strategic thread and bringing in specialist capability as needed.
Best when the organization needs a focused sprint, communications program, or connected agency team around a specific decision.
See agency engagementEngagement shapes
A focused positioning, messaging, or launch engagement with a clear beginning and a useful artifact at the end.
Regular senior counsel for a founder, CEO, or leadership team when the questions matter more than the deliverable list.
Ongoing marketing leadership: strategy, people, partners, budget, and cadence, without pretending one person can do every job.
A good fit
You don't need to have it all figured out. We'll sort through it together.
Common questions
Choose a fractional CMO when the business needs a senior marketing leader inside the operating rhythm. Choose a focused agency engagement when the need is a defined positioning, communications, public-relations, launch, or editorial brief. CarterTodd can shape either model around the decision the business needs to make next.
Yes. A positioning reset, executive communications brief, launch, reputation moment, or team-and-agency reset can be a useful beginning. The work does not need to become an ongoing relationship unless the business needs that longer-term seat.
CarterTodd leads the strategic thread across positioning, narrative, executive voice, public relations, marketing priorities, people, partners, budgets, and cadence. Lorri-Ann can work directly with leadership, an internal team, specialist partners, or a combination of all three.
