How I help

A senior marketing brain for the chapter you're in.

A business doesn't always need a full-time CMO. What it needs is someone who can see the whole board, make the call, and leave the team stronger.

01

Positioning & narrative

Find the sentence your sales team, board, and customers can all carry.

When a company has outgrown its old language, Lorri-Ann finds the throughline: what's changing, why it matters, and why this team is the one to lead it. The result is a positioning system people can actually use.

  • Positioning and messaging architecture
  • Brand and reputation strategy
  • Go-to-market story and launch narrative
  • Competitive and audience clarity
02

Executive voice & visibility

Turn expertise in the room into authority in the market.

Lorri-Ann works with executives and subject-matter experts to make ideas legible, timely, and worth repeating, from a keynote or byline to a reporter briefing or a difficult stakeholder conversation.

  • Thought leadership and editorial calendars
  • Media and analyst relations
  • Executive messaging and ghostwriting
  • Internal, external, and crisis communications
03

Fractional marketing leadership

Put a senior marketing seat at the table before you're ready for a full-time CMO.

Lorri-Ann steps into the operating rhythm: setting priorities, managing budgets and partners, coaching teams, and connecting marketing activity to the business goal that matters most.

  • 90-day marketing roadmaps
  • Team, agency, and vendor leadership
  • Budget and channel decisions
  • Measurement, cadence, and accountability
Lorri-Ann Carter working through a marketing story with a colleague
In the room / with the teamGood help gets close

In the room

Good help gets close to the real problem.

Lorri-Ann doesn't hand over a deck and disappear. She listens, asks the next useful question, and helps the team decide what to do first.

Engagement shapes

Right-sized by design.

A good fit

Bring the messy version.

You don't need to have it all figured out. We'll sort through it together.

  • The business has momentum but the message hasn't caught up.
  • A founder or subject-matter expert has something important to say but doesn't have time to shape it.
  • A marketing team is working hard without a clear order of operations.
  • A launch, leadership change, reputation moment, or new market makes the old story obsolete.
  • You need a senior partner who can lead the work and the people around it.
Talk through the fit