CarterTodd

Selected work

Proof is more interesting than polish.

The names and numbers matter. So does the shape of the problem that came before them.

A tree-lined Columbia downtown street with brick storefronts and a red door01PLACE

OUTSOURCED CMO / CIVIC GROWTH

A downtown district became a destination.

For two decades, Lorri-Ann led the marketing, communications, and community engagement engine behind a 36-block downtown revitalization district.

nearly $1Bin development during the tenure

City Center Partnership → Main Street District

A public-safety communications microphone and radio beside press materials02SIGNAL

B2B TECHNOLOGY / NATIONAL PR

Make the complicated thing impossible to ignore.

Product launches, analyst relations, national trade media, and customer stories for public-safety communications technology during a period of high growth.

~$140Macquisition by Motorola Solutions

Avtec

Lorri-Ann Carter working through marketing materials with two colleagues03INSIDE

PROFESSIONAL SERVICES / IN-HOUSE

Marketing has to work inside the business, too.

In her most recent in-house chapter, Lorri-Ann partnered with attorneys and firm leadership across three markets to connect reputation, relationships, and growth.

45+active attorney BD partnerships

Fisher Phillips LLP

Six Columbia Home & Garden magazine covers scattered across an editorial work surface04PUBLISH

PUBLISHING / EDITORIAL PLATFORM

A magazine gave the city another way to see itself.

Lorri-Ann created, launched, and published a quarterly glossy from the ground up, bringing the editorial idea, advertiser relationships, production, and distribution into one coherent publication.

10,000copies per issue

Columbia Home & Garden

Lorri-Ann Carter discussing a visual direction with a colleague beside an editorial wall05PROOF

B2B TECHNOLOGY / MARKET POSITIONING

A technology story earned room on the national stage.

CarterTodd shaped the media story for ProcureIT as Verian grew from a Charlotte technology company founded in 1997. One media-relations campaign earned five industry awards. In 2016, Verian was acquired by Finland-based Basware as Basware expanded its North American footprint.

5awards for one media-relations campaign

Verian Technologies

Lorri-Ann Carter editing a marketing and communications story at a worktable06REACH

NATIONAL ASSOCIATION / CREDENTIAL GROWTH

A professional credential needed to travel.

Lorri-Ann supported the National Association of Home Builders' Multifamily division in promoting the Housing Credit Certified Professional designation to a national industry audience.

220K+members in the national association

NAHB Multifamily

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The standard

If we can't explain what changed, we're not finished.

A polished deliverable isn't the same as useful work. The measure is whether the organization can make a better decision, have a better conversation, or move with more confidence because Lorri-Ann was in the room.