OUTSOURCED CMO / CIVIC GROWTH

A downtown district became a destination.

For two decades, Lorri-Ann led the marketing, communications, and community engagement engine behind a 36-block downtown revitalization district.

City Center Partnership → Main Street District

A tree-lined Columbia downtown street with brick storefronts and a red door — OUTSOURCED CMO / CIVIC GROWTHCarterTodd / selected work

What changed~$1.3B

new downtown investment reported by SCETV

/ 02

The brief

A downtown district needed more than promotion. It needed a sustained marketing and community-engagement rhythm that could help a 36-block area become a destination.

The work

Lorri-Ann served as the outsourced CMO, connecting the district's story, stakeholders, communications, and day-to-day marketing decisions over two decades.

The result

South Carolina ETV reported around $1.3B in new downtown investment over the prior five years as Columbia's downtown transformation gathered pace.

Source contextSouth Carolina ETV downtown investment report

The throughline

If we can't explain what changed, we're not finished.

Useful marketing work does not end at a polished deliverable. It gives an organization a clearer decision, a stronger conversation, or a better way to move.

Talk through the next chapter

A downtown district became a destination.

A downtown district needed more than promotion. It needed a sustained marketing and community-engagement rhythm that could help a 36-block area become a destination.

If we can't explain what changed, we're not finished.

More selected work.