Fractional marketing leadership
Put a senior marketing seat at the table.
A marketing team does not need more activity when what it is missing is a leader who can connect the work to the business.
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The direct answer
Fractional marketing leadership gives a business a senior marketing operator on a part-time or defined-term basis to set priorities, lead people and partners, manage budgets, make tradeoffs visible, and create the cadence that turns strategy into action.
Fractional marketing leadership
Put a senior marketing seat at the table before you're ready for a full-time CMO.
Lorri-Ann steps into the operating rhythm: setting priorities, managing budgets and partners, coaching teams, and connecting marketing activity to the business goal that matters most. She can stand in for the marketing seat while a company grows toward a full-time hire, or provide the senior judgment a smaller team may never need full-time.
The work is deliberately practical. It can include a 90-day roadmap, a team or agency reset, launch decisions, a clearer measurement cadence, or the conversation that keeps the organization from doing ten things badly at once.
Talk through the workWhat this can include
Useful work, with somewhere to go.
Lorri-Ann steps into the operating rhythm: setting priorities, managing budgets and partners, coaching teams, and connecting marketing activity to the business goal that matters most.
- 90-day marketing roadmaps
- Team, agency, and vendor leadership
- Budget and channel decisions
- Measurement, cadence, and accountability
A good fit
You may be here because…
- There are talented people doing marketing, but nobody is actually leading marketing.
- The founder or CEO is still the default marketing decision-maker and needs a senior partner.
- The business needs an interim or part-time marketing leader before a full-time CMO hire.
- The team, agencies, budget, and priorities need one person holding the thread.
From Insights
More thinking on this work.
Marketing starts in the room.
Listening is not the soft part of the work. It is how the real problem becomes visible.
LeadershipMarketing needs a calendar. The business needs a cadence.
A calendar records outputs. A cadence creates the recurring conversations that keep decisions from drifting.
LeadershipA 90-day plan should have a no list.
A plan that only adds work is a wish list. A useful plan makes the tradeoffs plain.
Common questions
Before the first conversation.
What does a fractional marketing leader own?
The scope can include marketing priorities, positioning, the 90-day roadmap, team and agency leadership, budget and channel decisions, launch planning, measurement, and the cadence that keeps the work connected to the business goal.
Can fractional marketing leadership be temporary?
Yes. CarterTodd can provide a defined-term leadership seat during a transition, growth chapter, leadership search, or specific operating reset, as well as ongoing fractional support.
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