01
Positioning & narrative
Find the sentence your sales team, board, and customers can all carry.
See what that can look like
CarterTodd / fractional marketing leadership
When the business gets too important to improvise.
Lorri-Ann Carter steps into the marketing seat when a company needs more than activity: a sharper story, a steadier hand, and someone who can make the whole thing move.
The right message is rarely hiding in the marketing department. It's usually hiding in the business.
27+years shaping stories that move
15+industries navigated
$1Bdevelopment supported downtown
20years as an outsourced CMO
/ 01
The throughline
The story isn't decoration. It's part of the operating system.
A good marketing leader makes the outside world understand the value, and makes the inside of the business more coherent while doing it.
Find the signalMake it legibleGive it somewhere to go
The working edit
Good marketing is a series of useful decisions.
What stays. What goes. What the audience needs to understand first. Lorri-Ann brings the editorial judgment to make the message sharper, more human, and easier for the business to carry.
Meet Lorri-AnnHow I help
Three ways in.
One thread through.
Different starting points. The same goal: give the business a message, a rhythm, and a reason to be remembered.
02
Executive voice & visibility
Turn expertise in the room into authority in the market.
See what that can look like03
Fractional marketing leadership
Put a senior marketing seat at the table before you're ready for a full-time CMO.
See what that can look likeSelected work
The work gets
specific.
OUTSOURCED CMO / CIVIC GROWTH
A downtown district became a destination.
For two decades, Lorri-Ann led the marketing, communications, and community engagement engine behind a 36-block downtown revitalization district.
nearly $1Bin development during the tenure
City Center Partnership → Main Street District
B2B TECHNOLOGY / NATIONAL PR
Make the complicated thing impossible to ignore.
Product launches, analyst relations, national trade media, and customer stories for public-safety communications technology during a period of high growth.
~$140Macquisition by Motorola Solutions
Avtec
PROFESSIONAL SERVICES / IN-HOUSE
Marketing has to work inside the business, too.
In her most recent in-house chapter, Lorri-Ann partnered with attorneys and firm leadership across three markets to connect reputation, relationships, and growth.
45+active attorney BD partnerships
Fisher Phillips LLP
The method
Less theater.
More traction.
Lorri-Ann’s work is deliberately close to the business: close enough to hear what customers are actually saying and senior enough to make the call when everything can't happen at once.
- 01
Listen for the friction
Where does the story break between what you do, what you say, and what buyers hear?
- 02
Find the throughline
Turn the messy truth into a point of view the team can repeat without sounding rehearsed.
- 03
Build the rhythm
Put priorities, people, partners, and a practical cadence behind the idea.
- 04
Make it move
Measure the work by the decisions it improves, the relationships it strengthens, and the momentum it creates.
Field notes
Useful thoughts for
complicated moments.
More awareness is not a strategy.
If your sales team can't explain why a buyer should choose you, more attention will only make the problem louder.
Read the note
Your business may not need more marketing. It may need a marketing seat.
The difference between activity and momentum is often one person who can hold the whole thread.
Read the note
Thought leadership starts before the post.
The strongest executive voices are built from an honest point of view, not an industrial content calendar.
Read the noteA good place to begin
Tell me what the business is trying to become.
Not the polished version. The version that's keeping you up at night. That's usually where the useful work starts.
Start a conversation