PROFESSIONAL SERVICES / IN-HOUSE

Marketing has to work inside the business, too.

In her most recent in-house chapter, Lorri-Ann partnered with attorneys and firm leadership across three markets to connect reputation, relationships, and growth.

Fisher Phillips LLP

Lorri-Ann Carter working through marketing materials with two colleagues — PROFESSIONAL SERVICES / IN-HOUSECarterTodd / selected work

What changed45+

active attorney BD partnerships

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The brief

A national professional-services firm needed marketing and business development to feel useful inside the practice, not like a separate campaign layered on top of it.

The work

Lorri-Ann partnered with attorneys, regional managing partners, and firm leadership across three markets, translating expertise into relationships, visibility, and practical business-development support.

The result

The work included active business-development partnerships with more than 45 attorneys and gave her a current in-house view of how senior marketing has to operate.

Source contextFisher Phillips event archive (Lorri-Ann Carter)

The throughline

If we can't explain what changed, we're not finished.

Useful marketing work does not end at a polished deliverable. It gives an organization a clearer decision, a stronger conversation, or a better way to move.

Talk through the next chapter

Marketing has to work inside the business, too.

A national professional-services firm needed marketing and business development to feel useful inside the practice, not like a separate campaign layered on top of it.

If we can't explain what changed, we're not finished.

More selected work.