Field notes
Useful thoughts for complicated moments.
Notes on marketing leadership, executive voice, public relations, and the decisions that make a business easier to choose.
Your homepage is not a group project.
A homepage can honor many teams without giving every internal preference equal weight.
02When every audience is the audience, nobody feels chosen.
Trying to speak to everyone usually makes the message sound careful, broad, and strangely impersonal.
03A new logo can't fix a muddy offer.
Visual polish can make confusion more attractive, but it can't make the business easier to choose.
04The sentence your sales team keeps changing is trying to tell you something.
When every seller explains the company differently, the problem is usually upstream of sales enablement.
05If your company needs a paragraph, it may need a decision.
A long company description often hides a useful choice about who the business is here to help and why it matters now.
06More awareness is not a strategy.
If your sales team can't explain why a buyer should choose you, more attention will only make the problem louder.
07Your business may not need more marketing. It may need a marketing seat.
The difference between activity and momentum is often one person who can hold the whole thread.
08Thought leadership starts before the post.
The strongest executive voices are built from an honest point of view, not an industrial content calendar.
