The brief
B2B TECHNOLOGY / NATIONAL PR
Make the complicated thing impossible to ignore.
Product launches, analyst relations, national trade media, and customer stories for public-safety communications technology during a period of high growth.
Avtec
What changed~$136M
acquisition by Motorola Solutions
/ 02
The work
CarterTodd built the visibility system around product launches, analyst relations, national trade media, and customer stories that made the technology legible.
The result
The work supported a period of high growth that ended in an acquisition by Motorola Solutions for approximately $136M in cash.
Source contextMotorola Solutions 2019 annual report
The throughline
If we can't explain what changed, we're not finished.
Useful marketing work does not end at a polished deliverable. It gives an organization a clearer decision, a stronger conversation, or a better way to move.
Talk through the next chapter