<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <url><loc>https://cartertodd.com/</loc><lastmod>2026-10-27</lastmod></url>
  <url><loc>https://cartertodd.com/about/</loc></url>
  <url><loc>https://cartertodd.com/services/</loc></url>
  <url><loc>https://cartertodd.com/work/</loc></url>
  <url><loc>https://cartertodd.com/journal/</loc></url>
  <url><loc>https://cartertodd.com/contact/</loc></url>
  <url><loc>https://cartertodd.com/fractional-cmo-columbia-sc/</loc><lastmod>2026-10-27</lastmod></url>
  <url><loc>https://cartertodd.com/agency/</loc><lastmod>2026-10-27</lastmod></url>
  <url><loc>https://cartertodd.com/services/positioning-narrative/</loc><lastmod>2026-10-27</lastmod></url>
  <url><loc>https://cartertodd.com/services/executive-communications/</loc><lastmod>2026-10-27</lastmod></url>
  <url><loc>https://cartertodd.com/services/fractional-marketing-leadership/</loc><lastmod>2026-10-27</lastmod></url>
  <url><loc>https://cartertodd.com/work/city-center-main-street/</loc><lastmod>2026-10-27</lastmod></url>
  <url><loc>https://cartertodd.com/work/avtec/</loc><lastmod>2026-10-27</lastmod></url>
  <url><loc>https://cartertodd.com/work/fisher-phillips/</loc><lastmod>2026-10-27</lastmod></url>
  <url><loc>https://cartertodd.com/work/columbia-home-garden/</loc><lastmod>2026-10-27</lastmod></url>
  <url><loc>https://cartertodd.com/work/verian-technologies/</loc><lastmod>2026-10-27</lastmod></url>
  <url><loc>https://cartertodd.com/work/nahb-multifamily/</loc><lastmod>2026-10-27</lastmod></url>
  <url><loc>https://cartertodd.com/journal/what-public-safety-technology-taught-me-about-translating-complexity/</loc><lastmod>2026-10-26</lastmod></url>
  <url><loc>https://cartertodd.com/journal/what-downtown-work-taught-me-about-making-momentum-visible/</loc><lastmod>2026-10-23</lastmod></url>
  <url><loc>https://cartertodd.com/journal/what-publishing-a-city-magazine-taught-me-about-curiosity/</loc><lastmod>2026-10-21</lastmod></url>
  <url><loc>https://cartertodd.com/journal/not-every-hard-conversation-needs-a-campaign-around-it/</loc><lastmod>2026-10-19</lastmod></url>
  <url><loc>https://cartertodd.com/journal/the-people-doing-the-work-are-part-of-the-brand/</loc><lastmod>2026-10-16</lastmod></url>
  <url><loc>https://cartertodd.com/journal/a-good-handoff-is-a-growth-strategy/</loc><lastmod>2026-10-14</lastmod></url>
  <url><loc>https://cartertodd.com/journal/clarity-is-a-kindness/</loc><lastmod>2026-10-12</lastmod></url>
  <url><loc>https://cartertodd.com/journal/marketing-starts-in-the-room/</loc><lastmod>2026-10-09</lastmod></url>
  <url><loc>https://cartertodd.com/journal/the-media-list-is-not-the-media-strategy/</loc><lastmod>2026-10-07</lastmod></url>
  <url><loc>https://cartertodd.com/journal/when-the-facts-are-complicated-lead-with-what-matters/</loc><lastmod>2026-10-05</lastmod></url>
  <url><loc>https://cartertodd.com/journal/the-quiet-work-before-a-public-announcement/</loc><lastmod>2026-10-02</lastmod></url>
  <url><loc>https://cartertodd.com/journal/a-crisis-plan-is-a-set-of-decisions-not-a-binder/</loc><lastmod>2026-09-30</lastmod></url>
  <url><loc>https://cartertodd.com/journal/reputation-is-built-in-the-gap-between-promise-and-handoff/</loc><lastmod>2026-09-28</lastmod></url>
  <url><loc>https://cartertodd.com/journal/the-interview-gets-better-when-the-executive-stops-memorizing/</loc><lastmod>2026-09-25</lastmod></url>
  <url><loc>https://cartertodd.com/journal/visibility-is-not-the-same-thing-as-credibility/</loc><lastmod>2026-09-23</lastmod></url>
  <url><loc>https://cartertodd.com/journal/your-leaders-best-story-is-usually-in-the-meeting/</loc><lastmod>2026-09-21</lastmod></url>
  <url><loc>https://cartertodd.com/journal/a-point-of-view-is-not-a-hot-take/</loc><lastmod>2026-09-18</lastmod></url>
  <url><loc>https://cartertodd.com/journal/stop-making-executives-sound-like-brochures/</loc><lastmod>2026-09-16</lastmod></url>
  <url><loc>https://cartertodd.com/journal/marketing-needs-a-calendar-the-business-needs-a-cadence/</loc><lastmod>2026-09-14</lastmod></url>
  <url><loc>https://cartertodd.com/journal/when-your-agency-needs-a-decision-maker/</loc><lastmod>2026-09-11</lastmod></url>
  <url><loc>https://cartertodd.com/journal/a-90-day-plan-should-have-a-no-list/</loc><lastmod>2026-09-09</lastmod></url>
  <url><loc>https://cartertodd.com/journal/the-first-30-days-are-for-finding-the-thread/</loc><lastmod>2026-09-07</lastmod></url>
  <url><loc>https://cartertodd.com/journal/your-business-may-need-a-marketing-seat/</loc><lastmod>2026-09-04</lastmod></url>
  <url><loc>https://cartertodd.com/journal/your-homepage-is-not-a-group-project/</loc><lastmod>2026-09-02</lastmod></url>
  <url><loc>https://cartertodd.com/journal/when-every-audience-is-the-audience/</loc><lastmod>2026-08-31</lastmod></url>
  <url><loc>https://cartertodd.com/journal/a-new-logo-cannot-fix-a-muddy-offer/</loc><lastmod>2026-08-24</lastmod></url>
  <url><loc>https://cartertodd.com/journal/the-sentence-your-sales-team-keeps-changing/</loc><lastmod>2026-08-21</lastmod></url>
  <url><loc>https://cartertodd.com/journal/if-your-company-needs-a-paragraph-it-may-need-a-decision/</loc><lastmod>2026-08-19</lastmod></url>
  <url><loc>https://cartertodd.com/journal/more-awareness-is-not-a-strategy/</loc><lastmod>2026-08-12</lastmod></url>
  <url><loc>https://cartertodd.com/journal/the-marketing-seat-your-business-is-missing/</loc><lastmod>2026-08-07</lastmod></url>
  <url><loc>https://cartertodd.com/journal/thought-leadership-starts-before-the-post/</loc><lastmod>2026-08-03</lastmod></url>
</urlset>