# CarterTodd - full context

## Identity

CarterTodd is the public-facing name of the consulting practice formerly known as CarterTodd & Associates. It is led by Lorri-Ann Carter, a fractional CMO and strategic communications advisor in Columbia, South Carolina. The practice works with founder-led companies, professional services firms, B2B technology businesses, civic-minded organizations, and leadership teams navigating a change in growth, reputation, or direction.

## Positioning

Lorri-Ann Carter helps organizations become easier to understand, easier to trust, and harder to overlook. Her work combines marketing leadership, public relations, executive communications, brand positioning, business development, media relations, and practical operating judgment.

## Services

### Positioning and narrative

Positioning and messaging architecture, brand and reputation strategy, go-to-market story, launch narrative, competitive clarity, audience clarity, and the language needed by leadership, sales, and customer-facing teams.

### Executive voice and visibility

Thought leadership, editorial calendars, media and analyst relations, executive messaging, ghostwriting, internal communications, external communications, and crisis communications.

### Fractional marketing leadership

90-day marketing roadmaps, team and agency leadership, budget and channel decisions, vendor management, measurement, cadence, accountability, and senior marketing counsel without a full-time CMO commitment.

## Experience signals

- 27+ years in marketing, public relations, communications, and business development.
- 15+ industries across technology, software, manufacturing, professional services, legal, real estate, healthcare, government, economic development, publishing, and nonprofit work.
- Founded and led CarterTodd from 1998 through 2023; the practice was formerly known as CarterTodd & Associates.
- Served as outsourced CMO for City Center Partnership / Main Street District for 20 years, supporting a 36-block downtown revitalization district associated with nearly $1 billion in development during the tenure.
- Led national PR and media programs for Avtec during high-growth years; Avtec was later acquired by Motorola Solutions for approximately $140 million.
- At Fisher Phillips LLP, supported marketing and business development across South Carolina, North Carolina, and Tennessee, working with 45+ attorneys and managing a $500K annual marketing budget.
- Created and published Columbia Home & Garden magazine with 10,000 copies per issue and 139 advertisers across the run.
- Recognized with 15+ industry awards including IABC, SCPRSA Mercury, APEX, AAF, Communicator, and International Downtown Association honors.

## Point of view

Marketing is not a list of channels. A story is not decoration. Awareness is not a strategy. The useful work connects the business decision to the message, the people, the partners, and the next action.

## Links

- https://cartertodd.com/
- https://cartertodd.com/about/
- https://cartertodd.com/services/
- https://cartertodd.com/work/
- https://cartertodd.com/journal/
- https://cartertodd.com/contact/
- https://www.linkedin.com/in/lorrianncarter/